In a previous post I expanded on my Make Money Online strategy and how I am building an empire of sites in the knupNET network. I’d like to go a little deeper now and show how I broke these sites out.

I’ve set up 6 mini networks within the knupNET network. Every site I develop fits into one of these networks. I track stats for each site individually but also for these networks as a whole. This will be valuable in the future if I ever want to sell a mini-network or even for selling advertising at a network level (all sites in a network). So here are the mini-networks that make up my empre:

1. Celebrity Club Network - This is exactly what it sounds like. I create a celebrity fan club site/blog for a number celebrities. These sites all use Wordpress. I then find a fan/blogger to be the admin of this site. If I can’t find someone, I will try to at least keep a weekly article out on the site. A few sites I do auto feeds just to dump news there. I monetize the sites with adsense to start. The twist on these sites is that they are “Clubs”. The ultimate goal of each site is to actual get big enough to have a meetup with that celebrity. We make it clear that this may never happen - but it could. You never know. A few of them, RascalFlattsClub.com, AlbertPujolsClub.com and ClubJonas.com have actually gotten pretty big in a small amount of time.
2. U Sports Network - I’m a sucker for sports sites. Sports is my passion. I found myself owning and operating a vast array of sports sites. From general forums, to team fan sites, to you name it. I wanted to accomplish two things with the U Sports Network. a) To organize these sites under one similar network. b) To reach my goal of owning a site for every professional team. In the near future I’m going to go on a hunt for bloggers that are wanting to come under the U Sports Network with their site. Basically, they operate the site. And I host it, get the domain and place ads on it. Of course we’ll have profit splitting options and all that for the blog admins. Very exciting future for this mini-network.
3. Celeb Fan Zone - As I talked about earlier, the Celebrity Club Network is more fan club blogs. The Celeb Fan Zone is for “static” celebrity fansites. I own a number of these. They don’t change, they don’t get updated. They just have a decent look to them, a bio, pictures, etc… Monetized with adsense. The hope is to build links and enough traffic to earn a few bucks per site. I have not spent a lot of time on this mini-network yet.
4. Niche Content Network - So this little network is for any focused “niche” related site. Kinda like the CCN sites, I want to write or have someone write 10-20 unique content articles per site. With a decent look to the site, this should generate enough search engine traffic to earn some Adsense money. These aren’t the prettiest sites as they are highly optimized for adsense clicks. Again, I haven’t written a lot for these yet. But for the couple I have started, I am seeing results. So soon enough I’ll put together a plan to get these network sites rolling again.
5. knupHOST - I rent a dedicated server. Often times I’ll have friends or acquaintances ask me if I can help them get a website going. So, I created a very small hosting website/company. I only host about 5-10 outside websites but it brings in a little yearly income. I list these sites here and they fall under this mini-network. I have no right to monetize these sites as I don’t own them. But my money comes from their monthly/yearly hosting fees they pay.
6. knupNET - And finally knupNET gets the rest. It’s kind of the catch all bucket. For blogs/sites that I own that really don’t fit in any of these other buckets.

So as you can see, I’m an organizational freak. I love things organized. You might think it’s a bit overkill to have all of these mini-networks. But it sure helps me stay sane. And it’s kind of motivating to see an entire “network” grow. I watch stats on a network wide and individual site level using Google Analytics. Tracking expenses and earnings is another nightmare (errr, fun) task. I have a huge spreadsheet that I track every expense and every revenue stream for each site. I want to know if a site is not profiting over the year. That means I either need to do some more work on it, or throw in the towel on that site. It’s all a big challenge but I truly think I’m on my way to a web empire. Any questions?