With the latest deal over at DealDotcom being for “Long Tail Traffic Secrets” I thought it would be appropriate to expand a little about this topic. I’ll try to make it clear as day on what a long tail keyword is and then give some examples from one of my sites. It has become clear to me that long tail traffic and understanding the secrets of how to utilize these is KEY to the success of any website. Take advantage of this deal since it’s only there for a day!

A few years back if you would have said anything about “long tail keywords” nobody would have known what you were talking about. This has been a very popular marketing concept over the last year or so. Long tail keywords are the many keywords and keyphrases that your site is found for in the search engines. These keywords don’t typically get a lot of visibility because they bring in smaller amounts of traffic. But add these amounts up and the number is huge!

The key idea behind long tail traffic is NOT to focus on your top 15 keywords that bring people to your site. Look beyond that. Sometimes this is hard but that is the concept. As a webmaster I fall into the trap of really looking at my top 5 keywords and trying to increase my search ranking for those. But imagine if you had 100+ more keyword phrases that you were ranking in the top spot for. Now that is power!

Let’s take a quick look at one of my websites that gets significant traffic. At Cubs Suck Club over the last year (since 1/1/2007) we have had:

30,083 Visits
315,029 Pageviews

Most of this traffic is from Google so we are going to examine the Google search traffic a little deeper. 8,758 visitors have reached Cubs Suck Club by searching for the term “cubs suck”. That is my bread and butter term. The top 5 is rounded out by “chicago cubs suck”, “cubs jokes”, “chicago cubs jokes”, “cubs suck club”. These are my big-time terms that bring in the most traffic. Or are they? On the surface they are but lets take terms 10-100 and add their traffic up. Do that and they bring in 3292 visitors. That is significant. So what are some of these terms? Terms like:

• Cubs Suck Images
• Cubs Suck pictures
• Cubs Suck myspace comments
• jokes about the chicago cubs
• cubs suck comments
• why cubs suck
• i hate the cubs

and so on… As you see, there are tons of combinations of these “long tail keywords” that each bring in a little of their own traffic. Increasing the number of these long tail keywords and the traffic from each of them increases the total number of visitors to your site, period! There are many secrets to increase your traffic using long tail keywords but one great way is to take one of them, and create a post tailored to that keyphrase. Include that phrase in the title as well.

DealDotCom has a VERY great deal on “Long Tail Traffic Secrets“. Buy this and learn more about how to get your traffic BOOOOOMING from long tail traffic. That’s it for now!