Mark over at 45n5.com brought up the question of is it easier to make one site that makes $3000 per month or 100 sites that make $30 a month and it sparked me to expand a bit on the strategy here at knupNET.com!

I came to the realization about 6 months ago that it was going to be nearly impossible (or take some good luck) to get that one huge site that makes me $2000-$3000 a month.   And that is my dream, and everyones dream, to make a full time income on the web. I had always liked creating sites in other niches or of other topics, and typically found that it was pretty simple to get them off the ground, monetize them, and make $5-$10 a month off a site.  So I changed my strategy.

I decided that I was going to build a huge empire of websites.  I am not spending a ton of time/money on any one site, but spending a lot of time/money on the entire network as a whole.  The investment comes up front.  I bought a dedicated server to host all my sites and all the domains are really the only expense that comes with it.  Monetizing them with adsense at first, but as you know, Adsense isn’t the best for some sites so usually this is just temporary.  After a few months of a site being live, I’ll review the traffic a bit and make sure it’s off and running.  Then I’ll spend a little more time really thinking about how to monetize it for that traffic base.  Stick with Adsense?  Sell private ads?  Affiliate ads?

Now obviously the huge key to all of this is content!!! How in the world do you manage to get content on 100+ sites and keep it current?  The answer:  YOU don’t.  This is where internet relationships come in.  Find bloggers that are passionate about a subject and work out partnership deals with them.  Some people will write just because they want to be a so-called “expert” in that field.  And some will want to actually split any profits with you.  But that is fine!  As I like to say, “Half of something is better than all of nothing.”

Well, this is all a bunch of rambling – but I’m going to wait and go into more detail in another post.  I’ll discuss how I’ve moved from just a bunch of random sites to putting them all in their own “network”.

So – as Mark asked – is it easier to make  a bunch off one site?  Or a little off a bunch of sites?  You know my strategy… What is yours?